Starting out as a textile brand that soon morphed into a globally successful fashion and home-furnishing label, its fan base numbered artists and fashion icons who represented progressive values, from the glamorous Jackie Kennedy, who snapped up seven Marimekko dresses, to artist Georgia O

It was important to us to create a lingerie brand where women feel welcome, celebrated, and can feel excited. Something for them, disregarding the male gaze or what is perceived as typically commercially attractive. We want to contribute in making lingerie a healthy shopping environment fo